The Cold War And The Collapse Of The Soviet Union - 987 Words

There are many different political theories that try to explain the end of the Cold War and the collapse of the Soviet Union. Two prominent political theories which I will explore throughout this essay are the Realist and Idealist theory. No one theory is completely correct, as many different factors must be considered regarding the collapse of the Soviet Union and end of the Cold War. For example, one essential influence to the end of the Cold War was the role of nuclear weapons and how they were used. I believe that realism does in fact do a good job in explaining the end of the Cold War. Goldstein and Pevehouse note that realism is, â€Å"†¦a school of thought that explains international relations in terms of power.† (43) Often called â€Å"power politics†, this theory shaped how states came out of World War II and guided the Cold War in terms of self-interest. Realists look at the world in terms of what it really is, not what it ought to be. The realist explanation of the end of the Cold War and the collapse of the Soviet Union can be described in terms of power. The logic of power suggest that that in wars, the more powerful state will generally prevail. Two important elements of power that lead to the collapse of the Soviet Union was military power and GDP. After World War II, the United States economy experienced a postwar economic boom that provided a period of economic prosperity, however this did not hold true for the Soviet Union. Instead, the Soviet Un ion suffered fromShow MoreRelatedEssay on Who If Any One Won the Cold War?691 Words   |  3 Pagesconsidered to be the era of the Cold War. The Cold War, known as the conflict between the United States and the Soviet Union, each known during this time as the super powers. This conflict consisted of the differing attitudes on the ideological, political, and military interests of these two states and their allies, exte nded around the globe. A common political debate covers the issue of who, if anyone won the Cold War. Many believe the United States won the Cold War since (it) had resulted inRead MoreThe Cold War Was Not A Normal Conflict1494 Words   |  6 PagesThe Cold War was not a normal conflict. The US and the USSR never fought. However, they often supported different warring sides. Nevertheless, we can say that the Cold War is a political, military and media conflict, which has a large effect over the lives of thousands of innocent civilians. The Cold War is a battle be tween totalitarianism and democracy, battle for a new world turn between two opposing systems. This essay will look at three different theories that explain why the Cold War came toRead MoreThe Beginning of the End for the Cold War1228 Words   |  5 PagesDeclining economy and diminishing legitimacy of the Soviet system at domestic level did play a crucial role, however, many realist believe that it was the US especially President Regan’s policies (Regan Doctrine) which concluded the Cold War contest with victory for the west. Kegley believes that by engaging Moscow in an arm race, the Soviet Union was dragged into a competition which exhausted their already fragile economy leading them initially into retrenchment and ultimately out of the contestRead MoreThe Cold War and the Economic Decline of the USSR1491 Words   |  6 PagesApart from the two great wars, the Cold War was the most remarkable feature of twentieth century, a period of extreme hostility without actual war . By the end of the Great War, Soviet Union emerged as a powerful revolutionary state that gradually evolved into an empire over the course of following decades. It served as an ideological model for one third of the world and was considered as a secure and stable society by the rest. During this period the world was divided into two distinct blocs, theRead MoreTo What Extent Was the United States of America Responsible for the Collapse of the Grand Alliance?1727 Words   |  7 PagesTo what extent was the United States of America responsible for the collapse of the Grand Alliance? A capitalist state, a Communist state and a colonial power all joined power during World War II and formed the Grand Alliance. The United Stated which was led by Franklin Roosevelt, the Soviet Union which was led by Joseph Stalin and Great Britain which was led by Winston Churchill united powers as they all shared one main objective. The three leaders were famously known as the big three, they allRead MoreShould the US Have Been in Vietnam?645 Words   |  3 Pageswhich conjures up visions of war, anarchy, and finally defeat and humiliation. It was a war that many felt the U.S. should never have gotten involved in, and was a waste of more than 50,000 American lives. And for many years after the war ended the prevailing wisdom remained that the U.S. had failed. But as years turn to decades, and Vietnam is fading into the recesses of history, one can begin to look at the war in an objective manner; as just one part of the larger Cold War. When viewing Vietnam asRead MoreThe Cold War A nd The Soviet Union Hockey1111 Words   |  5 Pagesin the 1980 Soviet-American Olympic hockey game. The Soviet Union hockey team had dominated the hockey world consistently for the previous decade. This era of Soviet hockey superiority came to an end as the underdog American team routed the Soviets 4-3, moving to the next round of competition with a chance to win the gold medal in the 1980 Olympic Winter Games in Lake Placid, New York. The game symbolized confrontation between the United States of America (USA) and the Union of Soviet Socialist RepublicsRead MoreCollectivization Of The Soviet Union1469 Words   |  6 Pagesworld war has just come to an end and the allies had to decide the future of Europe. To accomplish this the allies formed the Potsdam conference, which met on August 2, 1945. The events that led up to and during the time of the Eastern Bloc can teach people many things in regard to all aspects of life. The Soviet Union was established in 1918 under a Communist regime, which replaced the old monarchy ruled by the Czar. However soon after 1918 a massive forced development of the Soviet Union and allRead MoreThe Soviet Union During The Cold War1702 Words   |  7 Pagesnations’ ties to the Soviet Union and sparking unprecedented political and economic reforms. Two years later, the Soviet Union itself disintegrated. The Cold War ended along with it, a sharply defined historical era stretching back to 1914. The end of the Cold War renewed the commitment to democracy and capitalism in the West, accelerated the existing movement toward unification in Europe, and left the United States standing as the sole military superpower in the world. But the collapse of communism didRead MoreThe Strategic Defence Initiative Within The Cold War Essay1147 Words   |  5 PagesThe Cold War was an ideological war primarily between the United States and the Soviet Union (1945-1991). There were se veral major flashpoints within the war, such as the concept of Mutually Assured Destruction (M.A.D), the Strategic Defence Initiative (S.D.I), the Cuban Missile Crisis, the Vietnam War, the Korean War, the Berlin Blockade and the defiance of the USSR. This essay will discuss the significance the Strategic Defence Initiative within the Cold War. Contrary to the mainstream idea that

Analysis Of The Yellow Wallpaper, By Charlotte Perkins Gilman

Experiences are one of the most essential parts of life. Each experience can give knowledge on how to react in the future or in this case, how to deliver a point. Charlotte Perkins Gilman expresses her experiences and feelings with her writing in order to create a stronger case and bring change for women. Gilman fought the time’s misogynistic culture with many works such as her newspaper, The Forerunner, The Yellow Wallpaper, Women and Economics, as well as several others essays or short stories. In these stories, Gilman draws from her experiences to fight 19th century sexist culture. Charlotte Gilman’s experiences greatly influenced the content of her short story, The Yellow Wallpaper, using a story similar to her own as a mechanism in†¦show more content†¦Jane also happens to suffer from Postpartum depression. However, her husband along with other doctors at that time believed it had to do with the difference in nature of being a woman rather than something t hat just happened to women. They told her to rest and thought that they would fix everything, but in reality, this gave her greater depression. In today’s age, the wife usually has the husband to lean on which aids in the comfort of this pain. However, in the story, the opposite occurred; Gilman wanted to emphasize this to bring understanding to her audience about this continuing issue. She tried to bring this point across in a powerful, emotional way by adding her experiences into the story in order to convey her points in a realistic fashion. In order to try and solve her depression and repeated nervous breakdowns, Gilman sought out treatment from Dr. Silas Weir Mitchell, the best specialist in the country. Mitchell gave Gilman the â€Å"rest cure†, which was a â€Å"cure† that isolated one from friends and family. The cure required bed rest and a constant intake of fatty, milk based food for six to eight weeks. This cure broke Gilman since she was not able to read, write, or express herself in any way. After the long nine weeks, Gilman was sent home with instructions of, â€Å"Live as domestic a life as possible. Have your child with you all the time. . . Lie down an hour after each meal. HaveShow MoreRelatedAnalysis Of The Yellow Wallpaper By Charlotte Perkins Gilman1269 Words   |  6 Pages15 February 2017 Analysis of â€Å"The Yellow Wallpaper† Life during the 1800s for a woman was rather distressing. Society had essentially designated them the role of being a housekeeper and bearing children. They had little to no voice on how they lived their daily lives. Men decided everything for them. To clash with society s conventional views is a challenging thing to do; however, Charlotte Perkins Gilman does an excellent job fighting that battle by writing â€Å"The Yellow Wallpaper,† one of the mostRead MoreLiterary Analysis Of The Yellow Wallpaper By Charlotte Perkins Gilman1138 Words   |  5 PagesLiterary Analysis of Symbolism in The Yellow Wallpaper During the late 1800’s, life for women was much different than it is today. Home and family were expected to be their priorities rather than education or the pursuit of a career in the professional world. Married women were not allowed to own property, keep the wages they earned or sign contracts. No woman could vote either. In short, women in the 1800’s were essentially second class citizens. In The Yellow Wallpaper, Charlotte Perkins GilmanRead More A Critical Analysis of The Yellow Wallpaper by Charlotte Perkins Gilman1237 Words   |  5 Pages A Critical Analysis of The Yellow Wallpaper by Charlotte Perkins Gilman The Yellow Wallpaper written by Charlotte Perkins Gilman is a riveting story of a dejected woman locked away as if she were insane. Her passion is to write and by doing so we are able to follow her on a journey in which she is victimized by those closest to her. The significance of the story is tremendous as it delves into the underlying issues of a womans place and feminism in the 19th centuryRead MoreA Critical Analysis Of The Yellow Wallpaper By Charlotte Perkins Gilman1051 Words   |  5 PagesEnglish 102 Esposito, Carmine. A Critical Analysis of The Yellow Wallpaper by Charlotte Perkins Gilman Charlotte Perkins Gilman was a famous social worker and a leading author of women’s issues. Charlotte Perkins Gilman s relating to views of women s rights and her demands for economic and social reform of gender inequities are very famous for the foundations of American society in the late nineteenth and early twentieth centuries. In critics Gilman ignored by people of color in the United StatesRead MoreAnalysis Of Charlotte Perkins Gilman s The Yellow Wallpaper 1047 Words   |  5 PagesJacob Niemann PY.260.115.05: Humanities Core I 11/22/15 Niemann I What lies beneath â€Å"The Yellow Wallpaper† Written in 1892, Charlotte Perkins Gilman’s â€Å"The Yellow Wallpaper† is a short story that explores the mind of a woman who is driven to insanity by her surrounding environment. This woman, who narrates her experiences in a journal, begins by marveling at the grandeur of the estate her husband has taken for their summer vacation. Her feeling that there is â€Å"something queer† (307) about the situationRead MoreAnalysis Of `` The Yellow Wallpaper `` By Charlotte Perkins Gilman1777 Words   |  8 Pagesnothing more than a housewife, being restricted of their potential. In, â€Å"The Yellow Wallpaper† by Charlotte Perkins Gilman, is a narrative of a woman being trapped and living in a patriarchal world. In the sonnet â€Å"Quincenanera† Judith Ortiz Cofer, discusses a girl growing into a woman who knows she will be treated miserably by society. As portrayed in all these stories, a theme of women being deprived of their rights. Gilman and Cofer bo th defend Woolf’s assertions about the contradiction of women’sRead MoreAnalysis Of The Story The Yellow Wallpaper By Charlotte Perkins Gilman913 Words   |  4 Pagesâ€Å"The Yellow Wallpaper† by Charlotte Perkins Gilman, the narrator has severe depression, at the very least, and knows that she can get better if she is given the right treatment. While trying to get better, she can’t help but be fixated on the yellow wallpaper in her room. The yellow wallpaper in this story is a representation of the narrator’s relationship with her disease. The exterior portion of the wallpaper is a portrayal of the narrator’s disease. At night, it â€Å"becomes bars† (Gilman 15). TheRead MoreCritical Analysis Of The Yellow Wallpaper By Charlotte Perkins Gilman1258 Words   |  6 Pages Critical Essay #1 Yellow Wall Paper This gothic horror tale of nineteenth century fiction, written by Charlotte Perkins Gilman in 1892; during a time that women writers were starting to come out and write about key issues in their treatment. She craftily sets up or spins the story with a setting of isolation and a character who feels trapped, by a husband who chooses not to know her; yet does not listen to her and keeps her trapped on an island, all in her best interest. The tone is filled withRead MoreAnalysis Of Charlotte Perkins Gilman s The Yellow Wallpaper 839 Words   |  4 PagesShaquan Chavis 17 November, 2015 English 110 Professor. Cia Kessler Essay #4: Infantilization inside of the â€Å"The Yellow Wallpaper† The way woman were treated in the late 1800’s is totally different than today. At that time woman and men were not equal to each other. Women were confined to particular roles. The men usually played the dominant role which led women to just listen and follow their spouse. During that time woman were at the bottom of the social class. The regular household consistedRead MoreAnalysis Of The Chrysanthemums And The Yellow Wallpaper By Charlotte Perkins Gilman1842 Words   |  8 Pagesthat a dynamic character will be a protagonist in the story. Two great literary works, â€Å" The Chrysanthemums† written by John Steinbeck and â€Å"The Yellow Wallpaper† written by Charlotte Perkins Gilman both contain a dynamic character. Elisa Allen, a typical farmer in â€Å" The Chrysanthemums† and the narrator, who suffers from depression in â€Å"The Yellow Wallpaper† both experience obstacles that shift their mind set and idea of self worth in society. Elisa Al len and the narrator are both dynamic characters

Project Management Process

Question - prepare the project proposal for a project of sufficient complexity and value that you are familiar with to highlight the costing approach and apprasial of the project? Contents Introduction 1.1 Objectives 1.2 Mission Statement 1.3 Keys to being Successful Background of the Company 2.1 Makanan Terbaik Hollywood 2.2 Operational Hours 2.3 Ownership 2.4 Summary of Starting Up the Bistro 2.4.1 Start Up Financing Market Analysis Project Schedule and Other Details 4.1 Char ter for the Bistro 4.2 Project Work Structure 4.3 Critical Path 4.3.1 Gantt Chart Financials 5.1 Startup Balance Sheet 5.2 Pro Forma Profit Loss Statement 5.3 Pro Forma Cash Flow Statement 5.4 Pro Forma Balance Sheet Feasibility of the Project 6.1 Costs 6.2 Incomes 6.3 Net Present Value 6.4 Internal Rate of Return 6.5 Accepting the project Risk Analysis References 1. Introduction: The promoters have identified a window of opportunity in Malaysia, with regards to opening a fast food Bistro which will be like a Hollywood style caf in Kuala Lumpur, Malaysia. Malaysia is a multi-cultural country and a hotspot for tourists around the world. ( Department of Statistics Malaysia, 2014) 1.1 Objectives: To make a vicinity as an effective nearby fast food outlets and increase a piece of the overall industry in Malaysia's fast food sector. To make the bistro into a goal spot for shopping center goers. To venture into various outlets by the third year, and offer the establishment to neighboring metropolitan urban communities, for example, Jakarta, Singapore, Thailand and Manila. 1.2 Mission Statement: The primary objective is to be a standout amongst the best fast food outlets in Malaysia, beginning with one retail outlet placed inside a real shopping center as a business sector analyzer. The bistro will strive to be a head nearby fast food mark in the neighborhood commercial center. The bistro needs their clients to have the aggregate experience when going by their outlet(s) and site as they will research this captivating new popular society. They will offer stock from prepackaged sauces and shirts, to potato cutters, all with their authority image connected to them. Their principle center will be serving superb nourishment at an incredible quality. 1.3 Keys to being Successful: To succeed in the proposed business, the following are required: Make an extraordinary, creative, captivating menu that will separate us from whatever remains of the opposition. At all times, controlling costs inside all the regions are actualizing the methodological progression for strategy development. Even after the fact that the company is able to provide all that is in demand, it still requires to open and expand the business for making it be safe at all times. Offering such products and services which have highest quality along with always making the clients satisfied with the enormous class of nourished items that only promote health related quality. Giving complete satisfaction to the customers by keeping them at the highest priority that the companys administration should consider especially in the competitive environment. 2. Background of the Company: 2.1 Makanan Terbaik Hollywood: The proposed name of the restaurant is Makanan Terbaik Hollywood meaning Best Hollywood Food. The bistro will be a fast food restaurant, inspired by Hollywood and serve the most popular foods available in USA such as French Fries, Burgers, and Quiches etc. The bistro will aim to replicate the fun and nostalgia associated with popular Hollywood movies of the yesteryear. Classics such as Ben Hur and The Sound of Music, along with great actors such as Clint Eastwood, Sean Connery, Elizabeth Taylor, and Marilyn Monroe will be included via portraits posters and even incorporated in the menu as part of the ambience and experience. For example, there is going to be a Sean Connery Salmon burger, which will be based on the kind of burger the legendary actor is fond of. (A Burger served with a fresh cured Salmon patty and topped with feta cheese, Tomatoes and an in house Aioli Sauce) (St. Andrews Bar and Grill,, n.d) 2.2 Operational Hours: The proposed bistro shall be open for lunch and dinners every day. (From 11.30 to 2.00 for lunch; and, 7.00 to 11.30 for Dinner) 2.3 Ownership: The bistro shall start off as Limited Liability Partnership (LLP) for the owners and if required, become a public limited company to raise funds in the future. Partnership with limited liability is an option for businesses to make them operate as a machine and be supervised by the act of limited liability partnership, 2012. This act is responsible for combining the organizations quality with an association that can monitor and evaluate it on routine basis. The structure of a business having limited partnership liability has an intention for every purposeful business operation legitimacy from the perspective of making beneficial gains. Likewise LLP might be framed through important authorities such as lawyers or chartered accountants with an aim of carrying practices based on expert perspective. The idea of LLP will in the similar manner help new organizations and small businesses for developing their individual organizations disregard the requirement of taking extra stress over the liabilities at individual basis. 2.4 Summary of Starting Up the Bistro: The chosen country is Malaysia. The country has a mixture of several beliefs, cultures, traditions and norms. This is because there are various citizens in the country that originally belonged from elsewhere in the world. The most ethnicities and religious considerations belong to races such as Indians, Chinese and even Australians living in conjunction to one other(Malaysia Tourism,, n.d) It's no big surprise that we love praising and standardizing. As individuals, Malaysians are exceptionally loose, warm and agreeable. (Malaysia Tourism,, n.d). Multicultural aspects have been very profitable for the country especially because of colorful and vibrant perspectives that the country consists of. There is also no big surprise that the country loves to praise and standardize itself. The citizens of the country have an exceptional nature with warmth and convincing smiles. However regionally, the country has practically differences as well it its culture on the basis of its geographical lo cation. There are 11 status and domains of 2 separate governmental structures known as the Kuala Lampur domain and the Malaysian Peninsular domain. These regions are separated from each other by the sea of southern china that meets eastern Malaysia. The most important attraction in the country is it feature of its compelling multi diversity which has moreover added a differential feature to the country. There are also higher risks in the country as the country has various wooden based homes but the tourists have made the country favorable (Malaysia Tourism,, n.d) Mountain with rough terrain drastically reach the higher skies and on the other hand the rain forests are inclined towards the over flooded water plains making the scenic beauty in the country to be highly richer. On the contrary, hideaways in chill good country have warm atmosphere with shorelines that are sandy and a collection of extensively beautiful fauna (Wong, n.d). The first Bistro of Makanan Terbaik Hollywood will be set up in one of the biggest shopping malls in Kuala Lumpur: Pavilion Kuala Lumpur. (Wong, n.d). This area is very much known as a shopping complex and takes up considerable measures for emerging as a mall scape of the city even though the shopping mall is at the main location in the country. In addition, there are 2 main segments noteworthy of being acknowledged which are inclusive of a retail center for shopping, a square at office and 2 towers of private authorities (Wong, n.d). The city has been managed to be kept as a fashionista with the staple of KI being the general shopping center of the country (Wong, n.d). 2.4.1 Start Up Financing: As mentioned earlier, the start-up finances shall be brought in by the owners or the promoters. The following are the estimated costs involved for starting up the Bistro. 3. Market Analysis: Fast food consumption in the region of Malaysia started considerably when the 2000 millennium ended. Ever since then the industry has been flourishing and succeeding by providing enormous employment opportunities to those who are in need. The establishments of fast food joints as well have been very considerably and neatly presented with higher quality food items. Spending of sustenance exists by 56 per cent for the total Malaysian fast food consumers and consumers spend mostly on shopping to recreate. More therefore than any other sector is spent by the customers on the industry of fast food. A much more extensive claim exists for weekend openings in light of the fact that those are the days when the greater part of our center target business sector appreciates the shopping center going exercises. Age - Youngsters, single, right now enlisted in school and schools for secondary education Units of families - likewise engage families (adolescent families) with kids due to their aggravated spending on food items. Sexual orientation Males and females genders will be targeted, with a slighter enhanced focus on male customers because of their lower consideration regarding concerns of dieting or nutrition. Pay speaking to the people with medium salary and also all those individuals who are in the low income groups. Our idea will have extremely wide claim. It is our objective to be the hip end for fast food longings. As per a late open overview of individuals 16-46 of age, 79 percent meet at restaurants like fast food joints. Approximately 90% of individuals prefer to eat items that are fast food all the time, and approximately 9 percent of them guaranteed that fast food does interest them and they do adore it. The review additionally gave the accompanying specific motivations to the expanding fame of fast food: Customers usually have long vacations that last 52 weekend and the people also prefer to eat out because of their stress filled routine. However the best part is that people in Malaysia prefer to enjoy and shop out by window shopping and while window shopping they prefer to enjoy themselves and treat themselves with fast food. Laborers belonging to offices are those that do not bring their lunch and therefore look for more and more joints of fast food that can make them completely filled to work for long hours. Additionally, parents also give their children more money for buying lunch and these children simply adore their fast food joints. Commonly fast food is the initial best decision because of all the favorable conditions present in the market. Consuming out still stays as Malaysians' regular propensity forever. They don't see fast food is an extravagance, and they appreciate it by bringing their family, particularly in the event that they have littler children, in nature of the western-style fast food outlets. 4. Project Schedule and Other Details: The project calendar is the apparatus that imparts what work needs to be performed, which assets of the association will perform the work and the time spans in which that work needs to be performed. The project calendar ought to reflect the greater part of the work connected with conveying the project on time. Without a full and complete timetable, the project chief will be not able to convey the complete exertion, regarding expense and assets, important to convey the project. Online project administration programming permits project directors to track project plans, assets, plans and project related resources continuously. The project timetable can be seen and upgraded by colleagues connected with the project, keeping everybody decently educated on the general project status. The building squares of a timetable begin with a Work Breakdown Structure (WBS). The WBS is a various leveled impression of all the work in the project regarding deliverables. Keeping in mind the end goal to create these deliverables, work must be performed. An ordinary approach in creating a WBS is to begin at the most elevated amount, with the result of the project. For instance, you are allocated as the project director of a New Product Development project. The new item you are creating is another toy for kids age's five trough nine. The goal of this item improvement project is to expand the income of the association by ten percent. Advertising security is on an outline level called a control account in project administration speech. In Project Insight, project administration programming, control records are called 'rundown undertakings.' Summary assignments are move ups of the errands underneath them. The decay of a timetable will proceed at different rates. "Handouts" is an undertaking distinguished at the fourth level of decay, while the 'showcasing arrangement' is additionally an errand, yet characterized at the third level of deterioration. As a project director, the level of disintegration will be subject to the degree to which you will need to oversee. Project Insight underpins the same number of levels of pecking order as are required. The desire is that each one undertaking will have a solitary holder and the manager is required to oversee and investigate the work important to convey the assignment. In Project Insight, this is known as the 'assignment holder.' If you can't allot a solitary manager, or you have to have extra perceivability into the advancement of that undertaking, extra disintegration is suggested. When all the deliverables of the project have been recognized, errands will be performed with a specific end goal to make the deliverables. Now and again, these exercises are the physical deliverables, however in different cases they are the activities that need to be performed. A physical deliverable, for instance, may be a picture (a genuine record) that is required for the pamphlet. The work bundle 'center gathering' really comprises of three (3) different undertakings 'recognize center gathering targets,' 'plan center gathering goals' and 'perform center gathering.' The work bundle "overviews," then again, is not separated into errands. In our sample, it may have been dead set that the errand holder that is performing the studies does not have to cover any of the subtle elements of that assignment. As expressed prior, decay will proceed to the level that is important to viably deal with the project. 4.1 Charter for the Bistro: A Project Charter is an announcement of the degree, targets and members in a project and is a discriminating archive to guarantee that everybody included in the project is mindful of its motivation and destinations.(Planview, 2011) It traces the project targets, distinguishes the fundamental stakeholders, and characterizes the power of the project chief. It serves as a kind of perspective of power for the fate of the project and its administration.(Planview, 2011) The point of interest inside the charter ought to be proportionate with the extent of the project. (Planview, 2011) Opportunity To start the first and one of a kind Hollywood style Caf in Kuala Lumpur, Malaysia. Goal To introduce a captivating menu that appeals to the younger Malay population and provide them with a Hollywood theme, also a popular culture in Malaysia. Objectives To make a vicinity as an effective nearby fast food outlets and increase a piece of the overall industry in Malaysia's fast food industry. To make the bistro into a goal spot for shopping center goers. To venture into various outlets by year three, and offer the establishment to neighboring metropolitan urban communities, for example, Jakarta, Singapore, Thailand and Manila. Assumptions 2.5% Inflation Rate (World Bank, 2014) It is assumed that the demand for such a caf is on the rise and will expand over a period of time. Constraints Limited funding available as the entire investments are being borne by the promoters themselves. Core Team Members XYZ, ABC, ETC. Main Stakeholders The Promoters: A, B, C, D. Project Status Start Complete 31st January 2015. 21st April 2015. 4.2 Project Work Structure: 4.2.1 Work Break Down Structure (WBS): A structure with work breakdown is the main deliverable in a project which provides collaborated arrangement into areas that have reasonable domains. According to the Knowledge of project management body a structure of work breakdown perspective characterizes the arrangement of deliverables into work decay for executing the group of project. The structure of work break down in additional characterizes outward degree into project group reasonable aspects at every basic level in the structure given with particular definitions and an interesting perspective. 4.3 Critical Path: The method to evaluate critical path was first initiated in the early times of 1960 and currently it is known as one of the tools highly critical and practical as it has a connection to arrangements and complex projects acknowledgement control is also possible by their help. (Buckley et al, 1989) (Chanas, 1982)(Chanas and Kamburowski, 1981)(Chanas and Radosinski, 1976). The method is very essential became it consists of alleged critical paths being identified with exercising critical assertions and occasions in the critical systematic process. The model which is used here is known as the project model which is accepted widely because it helps in finishing the entire project within the given time(Chanas and Zielinski, n.d) By chance certain qualities helpful for the leader, for example, occasions and exercises slacks, the soonest and the most recent snippets of the beginning and finish of the specific exercises, and so forth, are ascertained. (Chang et al, 1995)What is vital in the CPM technique(Dubois and Prade, 1978) is that the exercises span times are deterministic and known.(Gazdik, 1983) Practically speaking, obviously, this suspicion not generally can be fulfilled with the fulfilling precision.( McCahon, 1993) In this manner, as ahead of schedule as the paper (Malcolm et al, 1959) the technique brought in writing the PERT system (Kamburowski, 1983) was initially recommended by brief details of non-essential action time estimations along with irregular variables origination with the utilized beta dispersion for the movement times model. In this technique numerous streamlining presumptions have been taken, accordingly it has been seriously created in numerous headings likewise under presumptions(Malcolm et al, 1959) that the likelihood circulations of movement times are different to the beta conveyance. As such, in the writing, many researches have been developed focusing on this issue in connection with the strategy of PERT and this is the research field wherein most focus is still stagnated. In the year 1970s, the start of the 2nd version took place and it constituted the systematic project methodological intervention. This type of investigation was generally known as the strategy of PERT and was also known as CPM in the later years. This was because the model was developed to use numbers in a fluffy manner for modelling every movement at all times. The use of formulae was done in an excellent manner and it became an important component of this model of CPM and a certain validity condition with regard to any system constituting of movements deterministically. In such situations also the general operations consists of supplanted supervisions in connection to the fluffy numbers overall operational fragments. 4.3.1 Gantt Chart: A capable system for comprehension the conduct and execution of parallel projects is the visualization of follow documents (likewise called log records) gathered amid the execution of the system. A follow record contains a few fundamental components. Regularly, these are produced amid the execution of a system by short code successions (in order to minimize the irritation of the execution created by the following and are composed either to circle (cradled, obviously) or to memory as they are produced. Follow records regularly contain arrangements of occasions; an occasion has a timestamp and some information. Sets of occasions may be utilized to characterize a state or span; these regularly speak to the passage to and retreat from a routine or a square of code. An accumulation of occasions for a solitary process, string, or processor is at times called a timetable. Such posthumous investigation focused around follow documents has been a vital apparatus for execution examination. A considerable lot of these devices show a follow record as a GANTT chart, with the x-hub speaking to time and the y-hub process on the other hand string number. Then again, as parallel projects utilization expanding quantities of courses of action or strings and run for more times, the measure of information gathered into a follow record can get to be amazingly huge, surpassing hundreds or even a large number of megabytes. One response to the issue of showing this measure of information has been to compress the information, for instance, showing aggregate occasion numbers and conveyances of times inside each state. Tragically, in some cases one must inspect the definite conduct of a project to comprehend it. In fact, throughout the years, we have kept on discovering most valuable the capacity to analyze little time interims in extensive subtle element. One approach tha t has demonstrated powerful is the GANNT chart, in which the "state" of a procedure is spoken to by a hued bar reaching out over a period interim and can be contrasted outwardly and the conditions of other forms in the meantime. Numerous devices increase this perspective with further detail, for example, bolts to show messages and popup windows to show subtle element information on methodology states or messages. Actually when the easiest manifestation of GANNT chart is being shown, be that as it may, the essential issue of versatility emerges, and the issues talked about in this paper can be considered in this connection. Gannt Chart for the Bistro: Task Outline: 5. Financials: 5.1 Startup Balance Sheet: 5.2 Pro Forma Profit Loss Statement: 5.3 Pro Forma Cash Flow Statement: 5.4 Pro Forma Balance Sheet: 6. Feasibility of the Project: Monetary plausibility examination utilizes data from each of the past steps to assess whether a project can be conveyed inside a value go the target business sector can manage the cost of over the time of time it will take to arrange, create, build and completely possess the building or auction the greater part of the units. This can be dead set just by a definite correlation of expenses and incomes utilizing a device known as a monetary master forma. 6.1 Costs It is critical to separate between the hard expenses and delicate expenses, and among settled, variable and optional expenses. Hard expenses are specifically attributable to the development and completing process and incorporate work, materials, machines, furniture and supplies. They might likewise incorporate the price tag of the area and the estimation of any outer enhancements made to the property, for example, site adjusting and arranging. Delicate expenses are those caused in the arranging and configuration of the project and incorporate compositional and building charges, lawful charges, grant expenses, natural appraisals, and publicizing and advancement costs. Settled expenses are those that don't rely on upon the quantity of units built. The expenses connected with a land evaluation or the culmination of a Phase 1 Environmental Site Assessment would be viewed as altered expenses, since they would be the same paying little respect to the quantity of units proposed. Variable expenses change focused around the general size of improvement. Advancement charges would be a sample of a variable delicate expense, as the aggregate charge payable to the region is normally focused around the quantity of units developed. Optional expenses can be diminished, dispensed with or put off without influencing the achievement of fundamental targets, particularly in the short term. An imperative illustration in private advancement is the expense of promoting and advertising. A standout amongst the most troublesome choices confronted by most starting engineers and supporters is settling on the ideal size of a project, the right blend of units, the scope of administrations and enhancements to offer and the measure of the advertising plan. No less difficult is figuring out what sway these choices will have on development costs, work force expenses and other working costs. Much of the time, engineers or lodging suppliers make high and low situations to secure a scope of expenses and to help project future uses over the initial a few years of operation. In all cases, expense evaluations ought to be as itemized as could be expected under the circumstances and legitimately represent swelling and acceleration, which can happen after some time and as the project is involved. 6.2 Incomes The income sources connected with most seniors' projects are restricted and incorporate extra charges, offering costs and rents; administration expenses; and non-working incomes, for example, interest wage and inheritances. The extent of the project, the rate at which it is possessed or the units sold (known as the ingestion rate) and business sector request all influence incomes. Engineers and lodging suppliers ought to set up a few income situations to cover both hopeful and cynical business expectations over the initial couple of years of the project. 6.3 Net Present Value: At a particular level when choice of contribution has to be made, an organization requires to make a choice about what it should do with the capital that it currently possesses. In order to decide the project estimate, grounds based testing needs to be done with distinctive methodologies in order to estimate the quantification of the streams of capital in the future. In the presence of cash and time estimations, every penny later on earned requires justification even though not much earning has been done over it currently. The NPV recipe of rebate rate is that process which requires recording for the process. There are no doubt several methods available with organizations to distinguish the rate of markdown even though the general method makes use of other venture decisions normal return with changes at comparable composition. The Net Present Value (NPV) of the project is $2635.34. (At a discount rate of 4.5%) 6.4 Rate of return internally: IRR is the rate of development a project is required to produce. While the genuine rate of give back that a surrendered project closures producing will regularly contrast from its evaluated IRR rate, a project with a significantly higher IRR esteem than other accessible choices would in any case give a greatly improved shot of solid development. IRRs can likewise be analyzed against predominating rates of return in the securities market. On the off chance that a firm can't discover any projects with IRRs more prominent than the returns that can be created in the monetary markets, it might basically decide to put its held profit into the business sector. The Internal Rate of Return (IRR) of the project is 5%. 6.5 Accepting the project: The project is deemed viable as the NPV is greater than zero, and the IRR is greater than the interest rate of 4.5%. Hence the project is deemed feasible and viable. 7. Risk Analysis: Engineers and patrons of seniors' lodging projects can compute the danger of their proposed endeavors by understanding the elements that influence interest and the rate at which units are sold or possessed. While some of these components will be inside their control, others won't. Despite the fact that it is conceivable to gauge the span of a target populace on the premise of age, pay and different variables, it is harder to gauge what number of will really move. The best approach is to fail as an afterthought of alert. More established individuals present specific difficulties as prospective customers of new lodging, since numerous are as of now decently housed and can keep on living agreeably where they are. Any choice to move will by and large be made over a broadened period, particularly by those in the more youthful age accomplices. More established partners may have more motivation to move, especially if their current homes no more suit their needs. In any case, numerous will stay put. The hesitance to move can come from imperviousness to change, trepidation of what such a move flags, and absence of information about the scope of lodging and administration alternatives accessible, and additionally the solace and nature of their current home and neighborhood. To assist decrease the imprecision connected with ascertaining interest, it is crucial to know the benchmarks or the rate of offer or inhabitance for equivalent projects in the same essential business sector zones, and additionally the focus on market's inclination in configuration, lodging sorts, administrations and pleasantries. At long last, a solid and reliable showcasing arrangement and a successful publicizing battle can impact the inhabitance rate for another project proposal. References: Department of Statistics Malaysia. (2014, October). Population and Demography. Buckley et al. (1989). Applications of Fuzzy Set. Methodologies in Industrial Engineering , 103114. Chanas and Kamburowski. (1981). The use of fuzzy variables in PERT. Chanas and Radosinski. (1976). A model of activity performance time in the light of fuzzy sets theory. Problemy Organizacji , 6876. Chanas and Zielinski. (n.d). Computational complexity of interval critical path method. European J. Oper. Res. Chanas. (1982). Fuzzy sets in few classical operational research problems. Amsterdam. Chang et al. (1995). An ePcient approach for large scale project planning based on fuzzy Delphi method. Fuzzy Sets and Systems 76 , 277288. Dubois and Prade. (1978). Operations on fuzzy numbers. Internat. J. Systems Sci. 30 , 613-626. Gazdik. (1983). Fuzzy network planning. IEEE Trans. Reliability R-32 3 , 304-313. Kamburowski. (1983). Fuzzy activity duration times in critical path analyses, International Symposium on Project Management. New Delhi. Kelley. (1961). Critical path planning and scheduling Mathematical basis. Oper. Res. 9 , 296-320. Lootsma. (1989). Stochastic and fuzzy PERT, European . J. Oper. Res. 43 , 174-183. Malaysia Tourism,. (n.d). About Malaysia. Retrieved January 27, 2015, Malcolm et al. (1959). Application of a technique for research and development project evaluation. Oper. Res. 7 , 646-669. Planview. (2011). Project Charter. Planview Inc. Raz and Globerson. (1998). Effective Sizing and Content Definition of Work Packages. Project Management Journal . SSM Malaysia. (2011). Starting a Limited Liability Partnership (LLP). Retrieved January 27, 2015, St. Andrews Bar and Grill,. (n.d). Menu. Retrieved January 27, 2015, Wong, P. (n.d). Pavilion Shopping Mall in Kuala Lumpur. Retrieved January 27, 2015, World Bank. (2014). Inflation . Retrieved January 27, 2015, Chassin de Kergommeaux and B. Stein. Paje, an extensible environment for visualizing multi-threaded programs executions. In A. Bode et al., editor, Proceedings of Euro-Par 2000, number 1900 in LNCS, pages 133140. Springer-Verlag, 2000. Chassin de Kergommeaux, B. Stein, and P. E. Bernard. Paje, an interactive visualization tool for tuning multi-threaded parallel applications. Parallel Computing, 26:12531274, 2000. Judit Gemenez. Are you sure that tracing is not scalable? Presentation at Dagstuhl seminar, Code Instrumentation and Modeling for Performance Analysis, August 2007. Antonin Guttman. R-trees: a dynamic index structure for spatial searching. In SIGMOD 84: Proceedings of the 1984 ACM SIGMOD international conference on Management of data, pages 4757, New York, NY, USA, 1984. ACM Press. Darrel Hankerson, Greg A. Harris, and Peter D. Johnson, Jr. Introduction to Information Theory and Data Compression. CRC Press, 1998. T. Heath. Recent developments and case studies in performance visualization using ParaGraph. In G. Haring and G. Kotsis, editors, Performance Measurement and Visualization of Parallel Systems, pages 175200. Elsevier Science Publishers, 1993. Michael T. Heath and Jennifer Etheridge Finger. Paragraph: A performance Malony, D. Hammerslag, and D. Jablonowski. TraceView: A trace visualization tool. IEEE-Software, 8(5):1928, September 1991. Allen D. Malony, Daniel A. Reed, and Harry A. G. Wijshoff. Performance measurement intrusion and perturbation analysis. IEEE Transactions on Parallel and Distributed Systems, 3(4):433450, July 1992. C.S. McCahon, Using PERT as an approximation of fuzzy project-network analysis, IEEE Trans. Eng. Management 40 (1993) 146153. D.L. Mon, C.H. Cheng, H.C. Lu, Application of fuzzy distributions on project management, Fuzzy Sets and Systems 73 (1995) 227234. S.H. Nasution, Fuzzy decisions in critical path method, Second IEEE Conf. on Fuzzy Systems 2 (1993) 10691073. S.H. Nasution, Fuzzy critical path method, IEEE Trans. Systems Man Cybernet, 24 (1994) 4857. C.V. NegoitUa, D.A. Ralescu, Applications of Fuzzy Sets to Systems Analysis, BirkhVauser Verlag, Basel, 1975. Prade, Using fuzzy sets theory in a scheduling problem: a case study, Fuzzy Sets and Systems 2 (1979) 153165. Rommelfanger, Network analysis and information Wow in fuzzy environment, Fuzzy Sets and Systems 67 (1994) 119128. A.I. Slyeptsov, T.A. Tyshchuk, Fuzzy critical path method for project network planning and control, cyber net. System Anal. 3 (1997) 158170. A.I. Slyeptsov, T.A. Tyshchuk, Synthesis of generalized fuzzy critical path method, Proc. Internat. Conf. ICAD99. J.S. Yao, F.T. Lin, Fuzzy critical path method based on signed distance ranking of fuzzy numbers, IEEE Trans. Syst. Man Cybernet. 20 (2000) 7682.

Business Capstone Project Responsibility

Question: Discuss about the Business Capstone Project Responsibility. Answer: Introduction The investigation introduced in the paper highlights the importance of product market based on money spent on packaging (size, labelling, color material and design) and the way it has been constitutes to be one of the components in the customer perception. Nevertheless, there has been effective contribution towards the quality packaging of the product that further adds weight to the research. Moreover, investment done on packaging can be analyzed based on the Australian supermarkets Coles and ALDI and the way it had been supporting in decision making of buying milk products from the store. Customer Perception on Packaging Packaging is the process of evaluation through design, distribution, labelling, and colour that helps in giving a pretty face to the customers view so that it can attempt to attract customers attention to motivate the products consumption. However, packaging remains to be incomplete if there is no design, style, colour, shape or the material used, as they are deemed appealing to the customers irrespective of the choices made by them. On the other hand, appearance of the product not only adds to be the means of communication for the brand but also helps in conveying brand meaning to the customers (Schleenbecker and Hamm 2013). There are several ways that product designs influence consumer preference. The design of a product determines consumers first impression of the product and quickly can communicate product advantage. In addition, the design of a product will generate consumer inferences regarding several product attributes. Furthermore, the product or package appearance can reinforce the image of a brand, as the identity of a brand is expressed visually in the appearance of products (Riley, Martins da Silva and Behr 2015). Although, there are large individual and time-specific differences in the experience of colour and form, there are certain associations that seem to be relatively constant. Overviews of the influence of colour and form on consumer perception of symbolic value (and ergonomic and aesthetic value as well). For example, angular forms are associated with masculinity and dynamism, while roundness evokes femininity and softness (Raheem, Vishnu and Ahmed 2014). On the other hand, when it comes to milk products, the packaging needs to be soothing as well as feminine such that with a picture of cow with white background can be comforting to eyes as well as eye catching. However, the packaging concept in milk should be regular and not so fancy because they are obtained from natural plants (Okenwa 2016). Moreover, labelling of the pack should be highlighting more on nutrient balance, amount per saving and ingredients. Aldi and Coles, being one of the top retail stores in Australia wish to see their product shelved and making profit. Although, initially, the profit might be cut but later the same process will lead to more sales. Conversely, the use of sale packaging according to customer perception held to be of relevant factors in optimization. This is because from an environment as well as economical perspective, though its a costly venture but primary research showed that needs of customers for products like milk and baby care products can only be satisfied based on performance, reliability and packaging (Alvarez et al. 2016). Accordingly, it can be said that, packaging even constitute to be an important aspects that Coles and Aldi should focus on as it adds value to customer perception. In addition, shape, size, design and colour needs to be maintained so that the customers remain inclined towards a product like milk which can be added value through consistency. Packaging Adds Quality and Value Milk/food packaging is the holder that holds, secures, saves and distinguishes the item, and which likewise encourages capacity and commercialization. Packaging likewise assumes a noteworthy part in drawing in customer consideration and affecting shopper buy choices. Concerning, current packaging market, bundling gives sustenance organizations the last opportunity to convince customers to purchase the item before brand choice. Along these lines, all bundling components must be consolidated to pull in the shopper when acquiring the product. However, the quality in packaging is perceived on two views- first is perceived quality and the second is objective quality. Perceived quality is different from actual reality as it is a higher level of abstraction than a particular attribute towards the products. As a result, the judgement is only made based on the consumer suggested set. The perceived quality differs from objective quality but it not only helps in adding ideal standards but it also helps in analysing the packaged goods based on technical and manufacturing based quality. However, when it comes to sensitive products like baby care and milk products, the superiority and excellence of material attracts the consumer while paying more attention to the concept health (Jhandir 2012). The perceived quality component can be explained with the specific and intrinsic attributes to infer as well as indicate quality that not only sustains to higher level of abstract dimensions but also generalizes to quality of products. Figure: Perceived Quality Component Source: (Akdeniz, Calantone and Voorhees 2013) When we analysed the Total Food Quality Model the health dimension not only adds to the perceived quality of the product but also helps the customers in decision-making. According to (), TFQM integrates the multi-featured and the various levelled ways to deal with quality recognition. In addition, it incorporates two other real components of shopper conduct in milk products and organic products, in particular the aim to buy, as a trade-off between give and take segments and the clarification of customer fulfilment, as the variation amongst experienced and expected quality (Yin et al. 2016). The following diagram that studies the basic outline of before purchase can be given as under. Figure: Total Food Quality Model Source: (Grunert 2005) The model accordingly incorporates rationale or worth satisfaction, the way satisfaction of the customers adds to the accomplishment of coveted outcomes and qualities. External/ Outward cues, for example, label and information create assumptions about uncommonly high eating quality; precisely, giving the customer a sentiment extravagance and delight of life. The qualities looked for by buyers will not only affect quality measurements that are looked for but also studies the changed cues that could be seen and addressed. The grouping from prompts/cues, through quality increases the buy intentions based on the hierarchy of progressively theoretical intellectual order (Beneke et al. 2013). The packaging ultimately adds and signifies the overall features as well as uniqueness and originality to the sensory evaluation of milk products that help in brand preferences and communicates favourable as well as implied meaning of the product (Drake et al. 2009). When it comes to milk products, it is important that the nutritional value of the product is added highlighting good quality protein, easily digestible fat, source of iron and vitamin with calcium. Although, package labelling constitutes to be the sense of seeing that adds additional value. Moreover, sales of the packaging can only be increased by shelf impact, band imagery and functional and satisfaction after using the product (Young 2016). Accordingly, packaging helps in increasing sales of the product majorly, through its size and design and the way customer perceive it quality to be after going through the facts stated through labelling. In addition, it links to business value as an evidence while documenting shoppers decision. The sales helps on the impact of preference as well as competition in the market because Coles and Aldi are competitors justifying their packaging through price while ensuring market share at the same time. On the other hand, foster packaging innovation will lead to commitment and process while assessing new concepts in the marketing world. Corporate Social Responsibility and Packaging Corporate Social Responsibility ensures sustainability because of its corporate philanthropic nature tha not only directly benefits the shareholders but also in building brand imaging. CSR portrays the degree to which authoritative results are steady with societal qualities and desires. At its grass roots, being socially mindful has been a worry especially related to the justification that organizations will probably do well in a thriving society than in one that is going into disrepair (Gurung 2013). In todays competitive marketplace, packaging with the organization guarantees economic profitability. However, to operate in the healthy society, it is important that the resources emphasized to the product offerings are not harmful and are not discontinued in the environment such that company can emphasise environmentally friendly manufacturing and packaging materials (Sparks, Perkins and Buckley 2013). On the other hand, when it comes to packaging, full disclosure about materials as well as origin is important to meet the practices of reporting and meeting the goals. Packaging is the only basis through which the organization depicts its CSR to the customers. Product bundling has the capacity that fits for CSR messages, since it permits purchasers to show their backing of capable organizations to themselves as well as other people, and the data is promptly accessible to them. Besides, the significance of packaging as a promoting tool is progressively recognized, since it empowers promoting communication to happen in the genuine acquiring circumstance and it accompanies with the buyers into their homes (Pedersen 2013). The basic functions of packaging holds to be true for protection, preservation, facilitating distribution, promoting customer choice as well as consumer convenience. This form of marketing communication of CSR through packaging is unique because it not only enforces the purchase decision but also adds value to the product every time it is used. As per the list, it is important that environmental and health consciousness can likely occur on packages which can be considered as a value driven package consideration for environment and social causes. However, CSR can be beneficial to packaging through the elements of packaging influencing consumers purchase behaviour (Kuvykaite, Dovaliene and Navickiene 2015). Figure: Elements of Package and Consumers Purchase Behaviour Source: (Kuvykaite, Dovaliene and Navickiene 2015) However, when analysed on milk products, a brand logo that depicts a cow with a pleasing punch line as well as visual representation of environmentally checked product can not only receive environmental friendly process but also signifies a colour and size that looks fit for the kids. Moreover, milk products also employs labelling to convey CSR on the package and represent the product as responsibly manufactured which can be used while ensuring sustainability standards (Deselnicu, Costanigro and Thilmany 2012). Accordingly, the Corporate Social Responsibility and packaging labelling and design not only adds to the customers value but also ensures that the product is safe and secure. However, Aldi and Coles should also depicts their CSR through Products as external practices may be visible but internal practices can attract and retain the customers in the long run. Packaging Expenditure and Consumer Brand Preference The brand preference and packaging expenditure are moreover a relationship that is negatively influenced in a way that as the brand preference increases, the organization can lessen its expense on packaging while lowering expenditure. On the other hand, brand preference is assumed to be beneficial only when the product is recognized in the market and the customers are known to the alternatives. However, it is important that buying decision making should be observed based on the impact of change that is significant on consumer perception, needs and tests, while additionally, adding products that are manufactured as well as changed on their subsequent positioning. Although, these changes have influenced consumer awareness but also have increased demand for products leading to expenditure in packaging depending on the consumer choices (Ahaiwe and Ndubuisi 2015). Conclusion To conclude, it can be said that packaging holds to have equal important that any other marketing strategy used in the products. However, organizations need to adapt to different methods of packaging that not only increases the product sales but at the same time increase the corporate social responsibility of the product. Moreover, the packaging expenditure needs to be initially invested to shelf the product but later once the brand preference increases, the packaging expenditure can be less and the changing can be made in the process of innovation. References Ahaiwe, E.O. and Ndubuisi, U., 2015. The Effect Of Packaging Characteristics On Brand Preference For Cosmetics Products In Abia State, Nigeria.British Journal of Marketing Studies,3(8), pp.79-90. Akdeniz, B., Calantone, R.J. and Voorhees, C.M., 2013. Effectiveness of marketing cues on consumer perceptions of quality: The moderating roles of brand reputation and thirdà ¢Ã¢â€š ¬Ã‚ party information.Psychology Marketing,30(1), pp.76-89. Alvarez, A., Garca-Cornejo, B., Prez-Mndezà ¢Ã¢â‚¬ËœÃ‚  c, J.A. and Roibs, D., 2016. Diversification in Spanish Dairy Farms: Key Drivers of Performance.EEvery Generation Needs Its Leaders., p.163. Beneke, J., Flynn, R., Greig, T. and Mukaiwa, M., 2013. The influence of perceived product quality, relative price and risk on customer value and willingness to buy: a study of private label merchandise.Journal of Product Brand Management,22(3), pp.218-228. Deselnicu, O., Costanigro, M. and Thilmany, D., 2012. Corporate Social Responsibility Initiatives and Consumer Preferences in the Dairy Industry. In2012 Annual Meeting, August 12-14, 2012, Seattle, Washington(No. 124616). Agricultural and Applied Economics Association. Drake, M.A., Drake, S., Clark, S., Costello, M., Drake, M. and Bodyfelt, F., 2009. The Sensory Evaluation of dairy products. Grunert, K.G., 2005. Food quality and safety: consumer perception and demand.European Review of Agricultural Economics,32(3), pp.369-391. Gurung, R., 2013. The Impact of Corporate Social Responsibility Initiatives and Customer Centric Initiatives on Customers. Jhandir, S.U., 2012. Customer satisfaction, perceived service quality and mediating role of perceived value.International Journal of Marketing Studies,4(1). Kuvykaite, R., Dovaliene, A. and Navickiene, L., 2015. Impact of package elements on consumers purchase decision.Economics and Management, (14), pp.441-447. Okenwa, N.J., 2016.Consumer Acceptance of Made in Nigeria Packaged Food Products in Enugu (A Study of Packaged Cosmetics and Food Products)(Doctoral dissertation). Pedersen, A. 2013.CSR Communication via Product Packaging: A General Discussion and an analysis of Innocent Drinks. Pure.au.dk. Available at: https://pure.au.dk/portal/files/45284499/BA_for_upload.pdf.%20Retrieved,%20June%2010 [Accessed 15 Sep. 2016]. Raheem, A.R., Vishnu, P. and Ahmed, A.M., 2014. Impact of product packaging on consumers buying behavior.European Journal of Scientific Research,120(2), pp.145-157. Riley, D., Martins da Silva, P. and Behr, S., 2015. The impact of packaging design on health product perceptions. Schleenbecker, R. and Hamm, U., 2013. Consumers perception of organic product characteristics. A review.Appetite,71, pp.420-429. Sparks, B.A., Perkins, H.E. and Buckley, R., 2013. Online travel reviews as persuasive communication: The effects of content type, source, and certification logos on consumer behavior.Tourism Management,39, pp.1-9. Yin, S., Chen, M., Chen, Y., Xu, Y., Zou, Z. and Wang, Y., 2016. Consumer trust in organic milk of different brands: the role of Chinese organic label.British Food Journal,118(7). Young, S. 2016.Documenting the "Business Value" of New Packaging Innovations - Perception Research Services International. Prsresearch.com. Available at: https://www.prsresearch.com/prs-insights/article/documenting-the-business-value-of-new-packaging-innovations/ [Accessed 15 Sep. 2016].